Foil printing is a speciality printing process that uses heat, pressure and metallic paper (foil). This creates a different shiny design and graphic on various materials. Foil printing gives the focus area an prestigious look and is becoming one of the most popular methods of printing in many industries.

Technique foiling is the application of a metallic or pigmented foil on to a solid surface by applying a heat to the foil. This makes it permanently stick to the design, regardless of size, or design area.

The unique thing about foil printing is that there is a wide range of colours and finishes.including holographic and pearlescent foils which aim to replicate the look of precious metals.

While it might sound like a new technique, some of the very first manuscripts ever produced used real gold leaf to decorate intricate calligraphy and on items like statues and amulets.

 

The aim of using foil printing for your designs is that it stands out from the rest and achieves a more premium look. Studies have shown that the more appealing something looks, the more likely it is that consumers will pay attention.

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You won’t find worldwide companies creating products that look average. Like your business, they operate in a competitive world where it’s vital to stand out. In fact, you’ll find that the majority of famous companies use foil printing and because of that, the technique has become associated with a superior quality.

By using foil printing yourself, you can associate your print project with higher quality pieces, rather than the other, similar products that gather dust on the shelf. It feels prestigious, it looks luxurious and it’ll immediately be associated with a premium brand.

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